Black Beauty is not a passing trend. Yet, over the last decade, black women have witnessed the rise, fall, disappearance or assimilation of beauty products designed for their specific needs. Instead, cosmetic companies concentrated their efforts on the science of beauty, resulting in technological advances in both skin care and makeup. However, the needs of the black consumer, and state-of-the-art technology, remained in separate worlds, until Now! Introducing Devezin Cosmetics, the first line that synergizes science with beauty and sophistication while maintaining its focus on a specific, yet diverse, customer.